- Best for: Large pools and flexible intent
- Age sweet spot: 24–45
- Coverage (UK): Broad reach nationwide
- Safety: Report/block, photo checks, moderation
- App Store (UK): low-to-mid 4s / 5 overall
- Google Play: ~4/5 overall (varies by release)
POF provides depth and flexibility with profile fields, search, and suggested matches. In the UK it’s a high-reach option across regions.
Key features (UK)
Core
- Profile detail with prompts and interests
- Search + suggested matches
- Inbox tools and delivery controls
- Regular app updates
Paid perks
- See who viewed/liked you
- Read receipts and boosts
- Enhanced visibility
Strengths and trade-offs
Strengths
- Large pools across the UK
- Good for flexible intent (casual → serious)
- Search tools help target outreach
Trade-offs
- Interface can feel busy vs newer apps
- More effort to curate quality conversations
- Some perks are gated to paid tiers
Pricing in the UK – guide
| Plan | Monthly (GBP) | Notes |
| Premium tiers | Varies by city & season | Read receipts, who viewed you, boosts. |
Tip: use search + filters to narrow quickly in larger pools.
Loveify verdict
For size and flexibility, POF remains a broad-reach UK option. Pair it with a conversation-first app to improve opener quality.