OkCupid – Full Review (United Kingdom, 2025)
Updated . Independent editorial; partner links marked “Visit”.
- Best for: Values-first daters, inclusive discovery
- Age sweet spot: 22–38
- Coverage (UK): Strong in big cities; good nationwide
- Safety: Reporting, block tools, prompt moderation
- App Store (UK): mid 4s / 5 overall
- Google Play: ~4/5 overall (varies by release)
OkCupid’s question-first profiles surface values and deal-breakers before you match. In the UK it’s a thoughtful complement to swipe-heavy apps.
Key features (UK)
Core
- Question-first profiles with compatibility cues
- Identity & orientation options for nuanced matching
- Discovery filters for interests and deal-breakers
- Web + mobile with regular feature updates
Paid perks
- See who liked you
- Advanced filters and boosts
- Delivery and visibility upgrades
Strengths and trade-offs
Strengths
- Highly inclusive with strong preference controls
- Prompts encourage better conversation openers
- Solid depth in London, Manchester, Birmingham
Trade-offs
- Answer fatigue during signup for some users
- Smaller pools in certain regional areas
- Free tier visibility can feel limited at peaks
Pricing in the UK – guide
| Plan | Monthly (GBP) | Notes |
|---|---|---|
| Premium tiers | Varies by city & age | Who liked you, advanced filters, boosts. |
Tip: complete core questions first — it improves match quality.
Loveify verdict
For values-forward matching and smarter opens, OkCupid remains one of the UK’s best complements to fast-swipe apps.